How to Effectively Promote Your New Product 

After months of testing and refinement, you’re probably itching to launch your new product. Unfortunately, there’s still one more thing to get out of the way.

Every product launch must be accompanied by a comprehensive marketing strategy that grabs attention, generates excitement, and reaches the right audiences. There’s no point making something exceptional if no one knows about it, after all. In this article, we’ll explore some easy and effective promotional tactics for your new product.

Email Campaigns

A product launch email is one of the most cost-effective and direct ways to inform customers about an upcoming release. It builds excitement, anticipation, and boasts of very promising conversion rates.

However, emails also often find their way directly into junk or spam folders. To avoid this from happening to your precious message, ensure that it has the following:

  • An engaging, concise, and intriguing subject line
  • A list of all the product’s specifications, benefits, and features
  • High quality visuals of the product, including a possible guide to how it works
  • A clear call to action that redirects users to the product page

Because emails cost so little to send, and boast of such high conversion rates, this form of marketing has proven its worth even in the face of an ever-expanding social media landscape. It can be used to build up a launch, to announce the actual product, and as a reminder post-launch —  it’s a diverse and effective tool at any stage of a new product’s lifecycle. Here’s a detailed guide to mastering an email product launch campaign.

Social Media Campaigns 

It should come as no surprise that a majority of your potential customers are on social media. The question is how do you reach out to them? The answer is — a lot of research. Every brand looking to succeed on social media must understand its desired audience, their social media habits, and the platforms most relevant to their product.

Generating buzz for a new CMS software, for instance, may be easier on LinkedIn than TikTok. While a new fashion line will likely fare best on Instagram.

Once you’ve found the right place and time to post, build excitement with a mix of countdown posts, product teasers, or even quizzes and polls. Need more specific recommendations? Check out these product launch flyer templates for inspiration.

It’s also worth creating a unique hashtag to accompany each post. This will not only improve your brand’s visibility, but also potentially encourage customers to share and create their own content using your hashtag. This user generated content adds authenticity to your product as well as contributes to building excitement.

Influencer Campaigns

If you’ve ever struggled with low visibility, you’ve probably considered paying for social media ads. However, a 2023 study found that brands are increasingly looking at another promising alternative. It indicated that companies across the world are spending 3.5x more on influencer marketing than on sponsoring posts on social media.

Why are they doing that? Well, for one, influencers are more credible. For many customers, hearing someone they know and trust recommend a product is a lot more convincing than coming across a sponsored ad. But beyond that, it’s the sheer number of options that it opens up. Influencers come in many shapes and sizes, catering to almost every niche, and ensuring that any type of brand can benefit.

All you need to do is identify the influencer most relevant to your product, nurture relationships, and give them a free hand to make content promoting your product. Examples of content that works best for product launches include unboxing videos, step-by-step video guides, or simply, a comprehensive product review.

Still unsure about how to get started? This website has put together 22 influencer marketing statistics to influence your strategy.

Host a Live Event

While an online campaign can help spread word about your new product to a massive audience, spanning geographic boundaries, and interest groups — nothing leaves a more lasting impression than a live event. It’s the ideal setting to demo your new product, build up hype, and encourage relevant audiences to participate.

To ensure that people attend, promote the event well in advance across all channels. You could also consider distributing physical flyers to attract local audiences.

At the event itself, attendees can be rewarded with exclusive content, early access, or special discounts. Make sure there’s something to be earned from attending, and that there’s enough going on to keep potential customers engaged through the event.

This event is also an excellent place to collect the contact information of potential high-value customers — which in turn, improves your email marketing efforts.

Design Better Content

In the build up to your launch, you’re likely to have a lot of design needs. In between creating physical flyers to promote your event, Instagram reels teasing the product, and social media posts highlighting the benefits of taking immediate action, even the most focused design teams have a hard time keeping up. Nevermind business owners with no prior design experience, and planning launches on a tight budget.

In this case, a tool like PosterMyWall can be a gamechanger. Apart from hosting a library with thousands of product launch templates, the tool allows you to create, customize, and publish content of any kind across social media in minutes. It’s easy to use, cost-effective, and a tool that business owners of all backgrounds will find useful.

Check it out here.

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